AB sports is a new sports clothing brand focused on sweat wicking material specifically for basketball. The material is formulated using technology used for spacesuits and is grounded in the creator’s streetball roots rather than professional basketball.
I was tasked to design promotional posters and posts as they attempt to increase their online presence.
Promo Video
In addition to static images, including gifs and a video promotion would help drive and draw attention to the uniqueness of the AB brand.
Promo Designs
As this project was completed during the 2024 summer Olympics, I found myself inspired by the NIKE campaign “winning isn’t for everyone”. Therefore I wanted to lean heavily on the juxtaposition of a gritty image coupled with clean, elegant typography.
