As a response to today's social & political climate, Partake Foods wanted to refresh its brand image to both honor the founder's cultural roots & mission to represent & encourage the underrepresented.
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/557dd58c-484f-4602-9158-a4a6fb312151_rw_1200.gif?h=efacfa0bd8f5b584b2ed4e3a4a62ad8b)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/b950d4da-e03f-4bfd-a925-b9e5776f423a_rw_1200.gif?h=0f402ccb043b2ad825ad7de6004225c0)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/3e52acdf-8654-4742-8456-b1ef497f62d2_rw_3840.png?h=01b48548750e3e0712f4bb238a1be31e)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/4517b319-4bc5-4534-8ee7-0769deea8171_rw_3840.png?h=4d5bf5c3e9ee472222bd64e954479a70)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/0d1f0bf2-2256-47dd-9476-14e0abf9915b_rw_3840.png?h=ed8b3c5a531bf22d1b4a6073802e748e)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/5757d7e8-1c35-4756-a9a0-adf239cee1f9_rw_3840.png?h=b50c976bb807ed8f4c574d7a9a091085)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/7865cea9-8604-4c96-a3a6-486e8b7b154b_rw_3840.png?h=664a86a7505d009cb37edd8b5c36d364)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/37c3166c-1e02-4bb2-99dd-982ed035bcde_rw_3840.png?h=3db9b3f8840403448c291ded92085521)
Planning Stage
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/9f3d4298-6c54-48ec-8aad-81188ee620ce_rw_1920.png?h=1985760f4fd09d8c0bb5fe158871e9f0)
tHE PROPOSED pATTERNS
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/2af4c026-f8e0-4078-bc31-8f5467c50165_rw_1200.jpg?h=4b313963ba7230082e66393f03256500)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/da3b6b32-cbcd-4641-ba75-2a0f237c7e44_rw_1200.jpg?h=4f1a2dd097786dca72efd8274fe74ac3)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/d8be3a99-4d3c-42bc-9e6e-5ba3bb48a12d_rw_1200.jpg?h=1def7d7b92b7d4ff560d53cddc744a82)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/58456782-4107-4d9f-8efc-a71da521f8f9_rw_1200.jpg?h=b1d773251223e06506262131f2969e1a)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/662c698e-e29a-46aa-a2ff-9c8c89c02534_rw_1200.jpg?h=17a20f590186982aa11ed33ff0205120)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/5c332c5e-ec7d-4765-9f39-35b7bd9f32ac_rw_1200.jpg?h=1c04243c4f7f81434575e5540ba2837c)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/9fa009a3-baca-4179-b079-222e0f6d8377_rw_1200.jpg?h=054885e36468f7ab3909a5815fbbc341)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/73bde1e6-0e27-4547-bec9-9c0a9683ad3a_rw_1200.jpg?h=ddd4b54eccc6e0dd27bbdb05f0b3d5f3)
wHAT DO THESE SYMBOLS MEAN?
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/c4581f19-7cc1-4426-b629-3b4ca9873d03_rw_3840.png?h=85f000365a1f1ea48f550bedf90dbab7)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/4cae9d22-9bf3-4b76-83fd-5965b762bdbf_rw_3840.png?h=ecde74a9b1c694dcc9cb893ecf80dd55)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/cffdb2b1-d9ad-459c-82f0-0c32a463d2b0_rw_3840.png?h=ae45526246d6c480e0e890e940f8765e)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/90c24e36-35f4-46cf-9a7d-ef47da293980_rw_3840.png?h=41ccccf8a17a73ca2686440949f96e6a)
FONT USED
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/e9f29caf-5d5f-411a-ad4c-7f656db240c4_rw_3840.png?h=e62878c3bd812c8dc56e542d7bb2cd53)
PROMOTIONS
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/8e721c89-6240-4426-9926-ed8e7c1e300b_rw_1200.jpg?h=bde5a32af8eefda8d5213d67d77a8979)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/d61b6b56-2141-449f-8890-41e7f0aafe39_rw_1200.jpg?h=1ee6a21af8c1c7ae489672d6ee14cc52)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/636201b9-90b8-485b-935a-2c290e846486_rw_1200.jpg?h=2e477a1259750bed428b14eae56dccb9)
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![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/a8bb3278-c193-430c-8fff-54004f74a016_rw_1200.jpg?h=a82e4c87577778349d531bbfc5ca076a)
![](https://cdn.myportfolio.com/7d1e04f6-abc8-432c-bf2d-5330dfcdd5dc/de4aee3c-a43c-4678-9cb3-2ee1b4ce8962_rw_1200.jpg?h=fe9eb48b774b9fc9abd776336c79f4da)
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